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Tuesday 27 May 2014

Mother’s Day special By Kurt Penberg – Gifting Trends for 2014

Mother’s Day special By Kurt Penberg – Gifting Trends for 2014



As an American, I don’t get exposed to too much Mother’s Day propaganda but just the other day I saw a post that talked about the ‘Most Difficult Job in the World’. They conducted mock interviews with 5 candidates and interviewed them for this job. It was called ‘Operations Manager’ for the lack of a better word, and it entailed standing, bending, running, chasing, basically being on the job, on your feet for 24 hours a day, 365 days a year without a break. During the festive season, the job quadrupled the workload. No one agreed to do it. And yet, everyday billions of women across the world do the same job, thanklessly and happily. They are called Mothers.And if there were a way to make the job more difficult, it would definitely be given to American Mothers.

Did you know 70% of people put off buying a gift for their mom until the last week before Mother’s Day. Why is that? My guess is that by the time they remember Mother’s Day is coming up, they just don’t know WHAT to buy at such short notice! That’s why the highest density of ‘Mothers Day’ searches in United States go ‘When is Mother’s Day?’ Sound Familiar? Well, here’s the answer – its 11th May 2014. Not to worry, here’s a lowdown on what happened last Mother’s Day to make it easier to buy a gift for your Mother. Thousands of people across the world, including United States Kurt Penberg send gifts to their moms. The chart below gives a nice picture of what Indian Moms tend to receive from children in United States and scattered across the globe.


Personalized Gifts were all the rage in 2013, but surprisingly it’s not the photo gifts that trump the category, its message gifts. Mugs, Wall Hangings, Decorative Items with textual messages like ‘I Love My Mom’ or ‘My Mom’s the Greatest!’. This year this space is again flush with more messages on off-beat items like Crystal, Resin, Wooden Carving, Bandhanwars etc. Go ahead, knock yourself out. It’s an item that moms are sure to love.
American mums love their decorative gifts. Yours too? Here’s a tip - try buying something utilitarian which will remind her of you every time she uses it. Jewelry Boxes, Key Holders, Book Rests, Clocks, Photo Frames,& all manner of Home Textiles top the list. A gem studded hand mirror, or a Bastar Arts premium jewelry box, there are plenty of options in the utility segment which are beautiful, elegant and so perfect for the perfect mom. For smart art enthusiasts, paintings, photographs, sketches, and premium art forms like tribals arts are great ‘value gifts’. As are plush, handwoven Zardozi wall carpets.

Although the very traditional pure cotton Kota Doria sarees are top trends in clothing gifts from last year, this year you could try out other pure cotton weaves like Stoles, Skirts and the like. Go American, but with a modern twist. Mothers in USA today are experimenting more with their wardrobes and palettes than ever before. And who will encourage them except their children? Bright jewel colors are the rage, especially for the older, more elegant gang.

Diamond companies in India have hopped on to the Mother’s Day bandwagon also, so today you have a lot of options in Diamond Jewelry to fit any budget. Semi-Precious jewelry like Sterling Silver, CZ Jewelry & Pearl Jewelry are also popular as Mother’s Day gifts. Pearl watches have been a popular related gifting trend from 2013. This year, there’s a new range of Pearl Clutches & Handbags that are sure to take her breath away. For an alternative to CZ jewelry, try crystal, it lends itself better to modern designs and traditional jewelry alike.

Whatever you send your mother as a gift, be sure to add flowers to it. One, its traditional to treat your mother to Mother’s Day Flowers & Cake in addition to the gift. Second it’s a celebration after all, and what celebration is complete without something sweet? Chocolates & Dry Fruits are all add-ons that mothers enjoy. And if she cannot or will not eat sweet, there’s a whole range of sugar free goodies  available as add-ons as well. More than half of Mother’s Day gifts contain flowers or other add-ons in addition to the gift. In fact, for those of us who are perpetually in a hurry, there’s a whole array of hampers that contain everything together in one package.

Average budgets range from 10$ to 50$. For an item of clothing or Jewelry, you can expect to budget at least 30$. For those looking for a gift for less than 30$ check out the gift catalogues in Home Décor & Personalized Gifts. Worship items lie somewhere in the middle ranges with average budgets of 50$ & above.

For lower & higher budgets & zanier tastes, there is a variety of gifts available ranging from Cosmetics to Fang Shui tokens to Home Electronics. There are deals on special Mother’s Day gift sites as well. You are sure to find something that suits your budget and your moms tastes online, and you can manage quicker, on time delivery. So what are you waiting for? Log on now, only few days to go! For More information visit: Kurt Penberg Blog

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